Growth hacking ? Talking about “fashionable” marketing trends in the past couple of years… what’s this and who is the best at it?
Growth Agency is not the latest jargon dreamt up by companies that are trying to find space in a crowded market. Instead, the term is a genuine one that recognises the way agencies have evolved to serve their clients and provide value for money.
Over the last two decades, design agencies have had to widen their offerings to include website design, social media management, online content management, inbound marketing and more. Delivering a full service has meant increasing skill sets and taking on broader briefs. The agencies that have thrived in this period are those that have focused on offering integrated services and doing the hard thinking about making sure that the client is getting value for money. Adopting Growth Agency as a descriptor brings a responsibility to focus on value over product, outcome over output and collaboration with clients on the questions that matter.
Here are some of the best of 2018:
GrowthRocks is a popular growth hacking agency based in Belgium. The company consists team of business consultants, website developers, and designers, marketing experts, and designers.
Rockboost follow growth hacking methodologies for their clients. The company has served over 200 companies as growth advisor. Rockboost also provides growth training to students who are interested in growth hacking career.
Location: Rotterdam Netherlands
Woodridge has a proven record of getting growth for their clients from popular startups and Fortune 500 companies. A New York-based growth hacking agency that provides a wide range of marketing services.
Growth Hacking Rockstars help grow business by following the growth process i.e. : find your ideal product-market- fit, define your north star metric, create your experiment roadmap and testing and analyzing until hyper growth is the result.
Up and coming media is a growth partner for startups and new age companies. The company claims to deliver 250% growth in 6 months.
You can see the full list of top 10 growth hacking agencies with even more detailed info.
Growth hackers often focus on low-cost alternatives to traditional marketing, e.g. using social media, viral marketing or targeted advertising instead of buying advertising through more traditional media such as radio, newspaper, and television.
Growth hacking is particularly prevalent with startups, when the goal is rapid growth in the early-stages of launching a new product or service to market. Growth hacking may focus on lowering cost per customer acquisition, or it may focus on long-term sustainability as Mason Pelt points out in a 2015 article on SiliconANGLE.com “The goal of any marketing should be long-term sustainable growth, not just a short-term gain. Growth hacking is about optimization as well as lead generation. Imagine your business is a bucket and your leads are water. You don’t want to pour water into a leaky bucket; it’s a waste of money. That’s why a true growth hacker would care about customer retention.”
The heart of growth hacking is the relentless focus on growth as the only metric that truly matters. Mark Zuckerberg had this mindset while growing Facebook. While the exact methods vary from company to company and from one industry to the next, the common denominator is always growth. Companies that have successfully “growth hacked” usually have a viral loop naturally built into their onboarding process. New customers typically hear about the product or service through their network and by using the product or service, share it with their connections in turn. This loop of awareness, use, and sharing can result in exponential growth for the company.